Email Direct Marketing

EDM is probably the most underestimated sales channel. Sales from this channel comprise of around 1/3 of total revenue for mature brands. There are three types of emails:

  • Campaign emails

    • New Arrival

    • Sales Events

  • Journey (Automation) Emails

    • Welcome Journey

    • Birth Journey

    • Retargeting Journey

  • Other Emails (e.g. product recall)